About the Project
125 Greenwich Street is a visionary 88-story residential skyscraper designed by world-renowned, award-winning architect Rafael Viñoly, rising in the heart of New York's Financial District (FiDi) in Manhattan. Spanning a total construction area of 462,000 SF and offering a luxury residential portfolio of 273 skyward apartments (from studios to spacious 3+1 apartments and private penthouses), the project stands out as one of the most iconic buildings of the Manhattan skyline.
Triplex social facility block covering the top 3 floors of the skyscraper (912 feet high); It offers its residents a unique living experience in the sky with its luxurious dining areas, fitness centers, indoor pool and spa complex with panoramic views of New York and the Statue of Liberty. This monumental project, implemented with the assurance of BLG Capital & Bizzi, is one of the most exclusive residential projects in the USA for global real estate investors.
Konutmatik's Role in the Project
Konutmatik® Digital Sales Office Infrastructure and integrated Konutmatik CRM system have been deployed in the global promotion, sales, and marketing operations of the 125 Greenwich Street project. Since multiple international projects in developer BLG Capital & Bizzi's portfolio are managed through a single cloud system, sales representatives actively benefit from cross-selling and global customer referral opportunities between projects.
Sales teams can monitor and present different apartment types, floor plans, site layouts, and real-time sales/option statuses of independent units live through Blokmatik screens. In the system, which is configured in accordance with the dynamics of the US real estate market, multi-currency (USD, EUR, etc.) and multi-lingual (Arabic, English, and Turkish) presentation support is actively used.
Sales consultants construct personalized payment plans and installment proposals based on buyer demands in seconds and instantly send them to customers as digital proposal microsites or in PDF format. Lead management, customer meeting notes, sales contracts, agency commissions, and installment collection processes of the project are all carried out end-to-end from a single center via the Konutmatik CRM infrastructure. Thanks to the integrated payments and collection tracking within the CRM, the installment plan, incoming payments, and cash flow of each independent unit can be monitored financially in real-time.
Thanks to the Konutmatik PRO Mobile App integration, sales teams can instantly access current stock statuses and complete reservation transactions from their tablets and mobile devices during fairs, promotional meetings and field visits outside New York.
