About the Project
Ataköy Marinada Residence is a very special residence project located in Bakırköy, Istanbul, just inside Ataköy Marina and implemented with the assurance of DATİ Investment Holding. Boutique flat options offered in a single iconic 17-storey block, signed by Tabanlıoğlu Architecture, promise its residents a life in the comfort of a five-star hotel in the heart of the marina.
Project residents have the privilege of direct access to luxury restaurants, shopping areas, marina and large social facility clubs within the marina. Located in one of the most prestigious locations in Istanbul, the residence carries a unique investment value with its proximity to the airport and main transportation axes.
Konutmatik's Role in the Project
In the Ataköy Marinada Residence project, Konutmatik infrastructure has been positioned to manage digital presentation and offer processes in the sales office and field operations, in accordance with the assurance of DATİ Investment Holding and the international sales network of Mars International Real Estate.
Sales teams interactively present block and floor plans, apartment locations, and real-time sales/option statuses in the heart of the marina to buyers through Blokmatik screens. With the dynamic proposal system, personalized payment plans in Turkish and English are created in seconds and instantly transmitted digitally to both local and foreign investors.
The unique privilege offered by the seafront location has been transformed into the most effective persuasion tool of the sales process, thanks to the Unit View Integration module. Sales consultants can interactively showcase real drone view photos taken from the exact angle and height of each independent unit during apartment selection. These realistic views are also added to personalized digital proposal forms, significantly accelerating the decision-making and purchasing processes of buyers.
Thanks to the Konutmatik PRO Mobile App integration, sales representatives can access instant stock statuses from their tablets and phones during fairs and field work. With the project's API integrations, quotes and customer records created in the sales office are transferred to the CRM system bi-directionally and monitored instantly in Mars International's global network.
